The Gold PR Campaign
Who is It For?
Just like the Silver PR campaign - any business that wants and needs press coverage but lack of time prevents them from fully doing their own PR - and yet they don't yet want the financial constraints of a conventional public relations agency.
What does The Gold PR campaign involve?
The Gold campaign effectively combines our best-selling Silver Campaign with a strategic monthly hour-long look at your business and what we can do to raise its profile within the media. In short as well as producing written material for you, we mentor and nurture you through the big picture of growing your business, brainstorming how we can expand your target media, come up with new messages, and move things forward at a much faster speed.
So,
* We put together a media list of target press for you.
* We have a monthly business and PR mentoring session with you (via telephone) to work on moving your business forward. See our Do Your Own PR coaching Service for more information.
* We then write one article or press release on a monthly basis. You choose which you'd like us to concentrate on that month; we set up a telephone call with you to get the facts and further info and then go away and write it.
* When you're happy with the result we send it out to your personalised media list.
* We then field any press enquiries that come through as a result, passing them onto you.
Please note that we do not carry out a full press campaign and follow up press releases or articles with telephone calls unless a member of press has specifically contacted us first. This is how we are able to keep fees for this service so low. And talking of fees..
Fees For The Gold PR Campaign
* A one-off initial fee of £150 to set up your media list.
* £500 per month, payable monthly in advance.